Product · AI · Small businesses and communities
17 years building products, from embedded firmware to global creator ecosystems at Meta. Now working on the same problem in smaller places: the admin overhead that stops small businesses and community organisations doing the work that actually matters.
"Start with the person. Understand their friction. Build the simplest thing that adds value and costs less than it is worth."
Devices shipped
100m+
Consumer devices powered by silicon and software I helped bring to market at Frontier Smart Technologies
Engineers coordinated
200+
Across 5+ teams during Horizon Worlds stability strategy at Meta Reality Labs
Enterprise growth
2 to 40
Trial sites scaled at Meta Workplace by improving partner onboarding and adoption workflows
AI sessions per month
860+
Formally assessed as one of the most advanced AI practitioners at Meta — across 8 tools, 19 surfaces, coding, research, and strategy
Background
My father was a diplomat in Ghana, my mother a teacher. When they moved our family to the UK, they brought something most people underestimate. The belief that the next generation should have more, and the discipline to make it happen. They taught me resilience, hard work, peace under pressure, and to be ambitious without apology.
As a kid I was drawn to solving problems nobody else had bothered with. Kids thirsty after lunch with nowhere nearby to buy a drink. I fixed that. People wanting things that were hard to get hold of. I removed the friction. Not for the game of it. Because identifying what someone needed and making it easier to get felt like the most natural thing in the world.
I studied electronics, computing and business, and had plans to join the Royal Navy as an officer. Life had other ideas. I ended up in tech as an engineer, shipping firmware into Amazon Firesticks and Roku devices, building silicon that powered 100m+ devices and 40+ global audio brands. Then I started a salsa school in Norfolk on the side. Running it taught me more about product than any job had.
Seventeen years later, after Meta, Frontier Smart and a decade in embedded engineering, the instinct is unchanged: find the friction, remove it, make sure the value outweighs the cost to build it. These days I am pointing it at places that cannot afford a product team.
Meta
Stability strategy during major mobile content expansion. Cross-org alignment across 5+ teams and 200+ engineers.
Meta
Led platformisation of the creator ecosystem — powering Instagram filters and effects used by millions. Above-goal outcomes on creation, retention, and multi-surface publishing.
Meta
Simplified spatial meeting UX. Reduced VR meeting setup from multi-click to a 1-click process.
Meta
Scaled enterprise trials from 2 to 40 sites. Reduced onboarding friction and improved tier-1 partner engagement.
Frontier Smart Technologies
Led Alexa, AirPlay 2, Google Cast integrations. Partnered with Airable for Spotify, Deezer, Tidal, Qobuz across 40+ OEM brands.
Atmel / Amazon
Lead engineer. Full SDLC from board bring-up to post-production. Delivered Alexa voice remote software.
Atmel / Roku
Embedded C software in resource-constrained environments. Full product lifecycle delivery.
LTH Electronics
Flagship sensor unit from concept to market. Post-sale technical support and customer training.
Products I have helped build have shipped inside devices made by these brands, spanning global consumer electronics, audio, streaming platforms, and enterprise.
01 — Small business
Building in stealth. A tool that takes on the administrative load independent businesses carry, so owners spend their time on customers rather than paperwork.
02 — Community
Working with a local partnership on a grant bid for rural Norfolk. Support exists; people don't reach it. Researched where the journey breaks, wrote the application, submitted September 2026.
03 — Civic
Parish councillor in Ashill. Prototyping accessible council websites and working out how small civic organisations adopt technology without someone holding their hand.
01 — Platform
Scaled creator and partner ecosystems across Meta Spark AR, Workplace, Horizon, and Frontier connected audio. If you are building something others build on top of, I have lived that problem at scale.
02 — Systems
10 years as an embedded systems engineer before moving into product. Comfortable in the overlap between technical constraints and user outcomes, where the best decisions often live.
03 — Delivery
Driven alignment across large, matrixed organisations. Roadmap clarity, launch readiness, stakeholder coordination, especially valuable at Series A+ when complexity starts to slow things down.
04 — AI
I use AI across every part of how I work — research, code analysis, strategy, and building. Formally assessed as one of the most advanced AI practitioners at Meta across 8 tools and 19 surfaces. The interesting application now is smaller: giving a café owner or a parish clerk the same leverage a large company takes for granted.
If you are building something and want to think through a product problem, get in touch.
Get in touch
Product, AI, and technology for small businesses and communities